This week is Lightning Safety Awareness Week in the United States. Since the awareness program began in 2001, the United States has seen a 54% decrease in lightning deaths despite an increase in the U.S. population. The decrease in lightning deaths can be largely attributed to increased awareness of the dangers of lightning, better lightning safety policies and guidelines, and better medical attention for lightning victims.
Source: https://www.trumbull-ct.gov/CivicAlerts.aspx?AID=1992